Cristiano Ronaldo has once again proven why he remains one of the most bankable athletes in the world. The Portuguese football legend has clinched the No. 1 spot on Forbes’ 2025 list of the highest-paid athletes, marking his third consecutive year at the top — and fifth time overall.
At 40 years old, Ronaldo continues to break records off the pitch. Over the past year, he earned an astounding $275 million. Of that, $225 million came from his contract with Saudi Pro League side Al-Nassr, while the remaining $50 million was generated through endorsement deals, brand partnerships, and various business ventures.
Ronaldo’s financial dominance is anchored by a lucrative contract reportedly worth over €200 million annually. This includes both his base salary and a range of commercial agreements that elevate his income far beyond the football pitch.
His unmatched global appeal is amplified by his enormous social media presence — boasting over a billion followers across platforms. This digital footprint plays a significant role in attracting high-profile brand deals, cementing his position as a marketing powerhouse.
Trailing behind Ronaldo on the Forbes list are NBA superstar Stephen Curry, with $156 million in earnings, and heavyweight boxing champion Tyson Fury, who made $146 million.
Ronaldo’s continued reign at the top not only highlights his athletic excellence but also underscores his enduring influence and brand power in the ever-evolving world of sports business.
